Need Guidance for Instagram Marketing? Here Are all the Details

What is Instagram Marketing, Benefits of Instagram Marketing
Benefits of Instagram Marketing

In the era of digitalization, social media plays a huge role in business turnover. E-commerce sites have shown drastic changes with increasing sales and clients after sharing their products on social media. Among various social media platforms, Instagram is one of the best players in the market. Since the application has a vast number of users and high engagement, e-commerce websites are showing promising results in terms of sales and traffic.

Instagram has maximum users like Facebook and has adapted various updates and new features pretty quickly. Thus, it has turned itself into a valuable application for business owners.

In this article, you will know about creating a profile, creating high-engaging posts, get fruitful results from stories and feeds, and finally, have a better evaluation of your performance, so your Instagram marketing is on-point.

Why Instagram Marketing Is Beneficial For Any Business Campaigns?

Instagram is the best platform to introduce any big or small startup business company. There are some really good reasons for it. Instagram, unlike other social platforms, has a huge audience who wants to engage themselves with business brands, which ultimately result in better involvement and high traffic. Thus, companies can bring turnover by increasing their sales.

Did you know 80% of Instagram users follow at least one brand, and 65% of the users buy products online from these brands? Moreover, 35% of users buy products from newly discovered brands. The posts that feature products on Instagram are seen to have high demand.

This is because Instagram is a platform where people are happy to look for new brands and use them. You don’t have to go look for potential buyers here. Rather, people will visit you and engage themselves with your services. In the past updates, Instagram is doing everything it can to boost sales of companies and advertising new startups.

Tips to Optimize Your Instagram Profile

No matter what your business is about, it is important to optimize your own profile. Filling up your contact information along with a description of keyword optimization, an identifiable profile picture to identify the brand or your brand logo. However, in a few years, Instagram has introduced several features that had changed the business profiles. If you are looking for good sales and engagement, you will need a few additions.

Inter-Link Hashtags

Hashtags were popular from the very first day of Instagram and now you can interlink them. Anyone can enter your profile by using your brand name after the hashtag. Isn’t it cool? It is best to always use your brand name hashtag on every post and story.

Interlinked Profile Links

Instagram bio is just a few lines anymore. According to reports, it is one of the areas which people love to read and, therefore, carefully choose your words. Also, you can interlink your videos in profile links. Thus, redirecting your customers to your videos through your profile. Remember, these links are present in the Instagram Bio. You can easily use two companies at a time and promote each other. Many companies use this while hosting a contest with some other company. You can also use your company bio in your personal profile and redirect them to your business account.

Story Highlights

Story Highlights are the new feature introduced by Instagram. Although people use it for personal profiles, it can be of great advantage for personal profiles as well. You can feature different products in your feeds that attract traffic from different backgrounds. You can also showcase key content on your stories that will highlight your brand.

What Kind Of Videos And Images Work Best For Instagram?

Instagram can be a great social platform when you know what kind of images and videos work best. Every client and traffic has different requirements and compiled data will give you the right sense of where to start.

You have to know what kind of videos and posters the traffic wants to see. Motivational posts, product images, promotional videos, DIY contents, and review images shared by customers are some of the popular ones in stories. Also, you have to post different contents regularly, or it will bore the traffic.

When you post videos, you share a lot of information that the users would want to know. Therefore, videos are valuable assets. A high-quality image gets around 35% more traffic than any ordinary image. However, in the case of videos, try to make it short and compact with an ample amount of information. Try IGTV for video posting. Since most of the Instagram users use mobile phones, it is likely that they won’t spend more than fifteen seconds at a time. Using a reputed video maker is a good way to get the best out of your videos.

Instagram has a vast type of camera and edits to make some changes. Only boomerangs or certain types of work won’t do the job. In various ways, the videos and images are very important for business growth and the aesthetics that come up with it. After all, Instagram is all about the visual experience.

Tips To Perform The Best With Your Contents

Here are some tips that will help you with better performance with posts and videos on Instagram.

  • Darker images can be less attractive than the lighter ones.
  • White space or having more background is preferable for posts.
  • Images that use more blue color as dominants than reds work best like the single dominant colors work better than the multiple dominant color ones.
  • The contrasting texture of images is likely to generate more likes.

Using Hashtags 

Hashtags started with Twitter and gradually made progress on Facebook, Instagram, and other social websites. Adding a text or a bunch of words after hashtags can become an Instagram caption or story. Moreover, with the new updates, you can use them to promote your other business accounts as well.

Your traffic can see posts and video with a similar hashtag, and the people who tagged it. Users can also follow hashtags that they show interest in. Therefore, there is a wide range of hashtags for merchants to improve their business.

Instagram is the best platform to showcase your products and services through videos and images. Appealing, colorful stories, live sessions bring traffic to your company, and increase sales instantly.

That all-important thing we told you in this post which you need to know about Instagram Marketing. Now let us know in the comment section what do you think about Instagram Marketing.

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